As an internet marketer, one of the most important—and difficult—things you’ll have to do is to drive traffic to your website or blog. Because let’s face it—the most beautifully designed, well written site or blog in the world is worth absolutely nothing if nobody visits it. Making money online is all about traffic, and one of the best ways to generate traffic is to keep your website and blog chock full of crisp, fresh, relevant and timely content. Content is king and if you want to succeed online you’ll need it. In fact, you’ll need lots of it.
<The problem is that not everybody is really good at creating content of any kind, let alone the really good stuff that brings people flocking to your sites. Content represents value, and if you have the kind of high impact, high value content that people are clamoring for, they will search you out, find you, and very likely, do business with you. Again, content is king. So if you’re not the kind of internet entrepreneur who is really great at creating content—we’re talking about guys like Robert Kiyosaki here, or maybe Mike Dillard—you have a simple and easy alternative available to you. Simply borrow the content.
In the fraternal world of the internet, borrowing quotes from industry thought leaders is perfectly legal, perfectly acceptable and usually encouraged. There is one caveat though, however—you need to give credit where credit is due. Borrowing someone’s valuable content, trying to repackage it and label it as your own is a huge no-no that could land you in very big trouble. You simply can’t do it.
But if you paraphrase content, and then give credit to the author, and even better, a link to their site or blog, you create a win-win situation. You look smart and authoritative for finding the valuable content. And the author gets site traffic from your site traffic. It’s how the internet works.
Some people actually operate very successful blogs—and very profitable ones—without creating one single word of content themselves. They spend their days surfing the internet for valuable nuggets of content, repost them—giving proper credit of course—and in the process become known for their high value sites. Oh and by the way—they also make money in the process.